About & Requirements:
The client wanted an unconventional, modern, and personalised name that feels aspirational and speaks to ambition, progress, and moving beyond the ordinary.
The Other Side
visual board
SHORT IDEA BEHIND THE NAME
The name draws from the idea that “the grass is always greener on the other side.” It reflects the journey, the hustle, and the belief that the effort is worth it when you reach the other side. It positions the brand as a symbol of growth, possibility, and forward movement.
The hustle is worth it when you make it to the other side.
