To honour the beauty behind Sugandhvatika’s most loved product, i.e., Agarbattis, we created a making video that captured more than just the process. It was a quiet celebration of craftsmanship, intention, and the everyday rituals that become sacred through scent. Through thoughtful visuals and a heartfelt narrative, we brought forward how something as simple as incense can transform a space, a mood, even a memory. Promoted through targeted paid campaigns, the video reached the right audience, those who value meaning over material, and helped build not just visibility, but a deeper emotional connection with the brand.