Sugandhvatika is a renowned fragrance brand that offers a variety of premium and affordable scents. They are a fragrance label rooted in tradition and designed for the modern aesthete, in the market for more than 27 years. The brand redefines scents as a lifestyle statement with choices that are elegant, clean, and deeply personal. The brand offers scents for every occasion and mood, with a variety of more than 700.
Sugandhvatika approached us intending to reach a broader and younger audience. We created a refreshing and distinctive voice for the brand, shifting from their conservative marketing style to a more modern approach, to match its refined product line and appeal to the younger demographic. We curated a blend of storytelling and humour to position them as a leading fragrance brand, creating content about everything from their handmade agarbattis to exquisite perfumes. This rebranding also came as a part of the owner relinquishing the business responsibilities to his son, and we seamlessly transitioned the content for the same.
