These are logo variations that play a role in a brand’s visual identity and brand recall value. They position a brand as distinct and recognizable across all touchpoints while making it look cohesive and established.
Above The Slab is a multidisciplinary studio that seamlessly blends architecture and interior design to create a holistic design philosophy. Having a deep appreciation for form and function, an architect and an interior designer came together with a mission to craft exemplary spaces.
The firm has a keen eye for detail, approaching each project as an opportunity to deliver excellence. From residential sanctuaries to commercial landmarks, they build environments that tell stories.
To create a brand identity for Above The Slab, we wanted to authentically reflect the firm’s expertise and modern approach to their services. We worked with earthy tones for the color palette and an abstract but quietly powerful logo for the brand.
The logo for Above The Slab is an abstract embodiment of the brand’s precision of architecture and the sensitivity of interior design. The logo has a design of a ladder representing the brand’s values of growth and consistent adaptability.
Allowing ample space around the Logo and Wordmark is essential for a clean and uncluttered appearance. This enhances their visibility and reinforces the brand’s identity.
These are logo variations that play a role in a brand’s visual identity and brand recall value. They position a brand as distinct and recognizable across all touchpoints while making it look cohesive and established.
Work Sans is a popular and open-source sans-serif typeface inspired by the early grotesque fonts. The font is known for its clean and modern aesthetic, making it a good primary choice.
Inter is another popular and open-source sans-serif typeface that’s well known for its flexibility. The font also offers improved readability and adjustability, making it a good secondary choice.
To establish a brand’s visual identity, we conduct thorough research on its industry and target audience. Based on this research, we craft some social media post mockups that demonstrate the ideal logo placement for the brand for maximum visibility and effectiveness. Positioning the logo in this layout ensures a creative flow and consistency across the brand’s social media presence. This approach enhances both the overall brand value and user experience.
