Vaarso Studio

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Overview

Vaarso Studio is a clothing brand that creates niche, statement-making pieces for their audience. They are a movement for the bold and the dreamers, and their clothes let ones’ individuality shine loud and clear.

Every item made by Vaarso Studio is meant to inspire self-expression, spark conversation, and push the boundaries of everyday style. The brand stands for raw creativity and fearless authenticity.

While creating the brand identity for them, we tried to bring the same energy and unapologetic vibe to our designs and logo. Every detail from the logo to the colour palette and typography is meant to be as original and full of personality as the people who will wear them.

Deliverables

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LogoType Image

The logo for Vaarso Studio is a minimalist design but also dynamic and vibrant. It is instantly recognizable, versatile across digital and physical spaces, and feels fresh.

The logo is bold and playful, showcasing the intersection of art and youthful culture. The vibrant colors add to the overall visual identity.

LogoType Image

Allowing ample space around the Logo and Wordmark is essential for a clean and uncluttered appearance. This enhances their visibility and reinforces the brand’s identity.

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Primary

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Word Mark

These are logo variations that play a role in a brand’s visual identity and brand recall value. They position a brand as distinct and recognizable across all touchpoints while making it look cohesive and established.

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Color and Typeface

  • RGB : 233, 227, 208
  • CMYK : 8, 7, 18, 0
  • HEX : E9E3D0
  • RGB : 226, 55, 40
  • CMYK : 5, 93, 98, 0
  • HEX : E23728
  • RGB : 153, 185, 180
  • CMYK : 41, 16, 29, 0
  • HEX : 99B9B4
  • RGB : 25, 24, 24
  • CMYK : 72, 67, 65, 79
  • HEX : 191818

Crimson Text

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Crimson Text is a serif font with elegant curves and clean lines. The font’s versatility adapts well to different design styles.

Nunito Sans

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Nunito Sans is a sans serif font with a clean and neutral design. The font’s design allows it to pair well with other primary fonts and complement them with its contrasting characteristics.

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Social Media Implementation

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To establish a brand’s visual identity, we conduct thorough research on its industry and target audience. Based on this research, we craft some social media post mockups that demonstrate the ideal logo placement for the brand for maximum visibility and effectiveness. Positioning the logo in this layout ensures a creative flow and consistency across the brand’s social media presence. This approach enhances both the overall brand value and user experience.

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