These are logo variations that play a role in a brand’s visual identity and brand recall value. They position a brand as distinct and recognizable across all touchpoints while making it look cohesive and established.
Fragments is a modern accessory brand dedicated to creating statement accessories. They combine contemporary craftsmanship with sophisticated design to create jewellery for the modern woman and her lifestyle.
They deliver thoughtfully designed and high-quality products with a focus on minimalist design and elegance. Their diverse aesthetics and sleek designs offer accessories for every celebration and occasion, making them an omnichannel accessory brand.
We have worked with Fragments to create a cohesive brand identity that represents their vision for the brand. We focused on creating a visual language that reflects the brand’s clean and elegant style. All the design elements that we crafted– from the logo, typography, and colour palette– are meant to evoke a sense of youthfulness and elegance for the brand’s forward-thinking audience.
The Fragments logo is uniquely designed to symbolise fragmented lines coming together to create something extraordinary. This also embodies the brand’s essence of timeless jewellery being crafted from the coming together of individual elements.
Allowing ample space around the Logo and Wordmark is essential for a clean and uncluttered appearance. This enhances their visibility and reinforces the brand’s identity.
These are logo variations that play a role in a brand’s visual identity and brand recall value. They position a brand as distinct and recognizable across all touchpoints while making it look cohesive and established.
Crimson Text is a serif font with elegant curves and clean lines. The font’s versatility adapts well to different design styles.
Nunito Sans is a sans-serif font with a clean and neutral design. The font’s neutral design allows it to pair well with other fonts, complementing a primary font with contrasting characteristics.
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BUY NOWBrand Asset
Primary font (used as title)
Secondary font (used as sub-title)
Secondary font (used as body-copy)
Secondary font (used as button)
To establish a brand’s visual identity, we conduct thorough research on its industry and target audience. Based on this research, we craft some social media post mockups that demonstrate the ideal logo placement for the brand for maximum visibility and effectiveness. Positioning the logo in this layout ensures a creative flow and consistency across the brand’s social media presence. This approach enhances both the overall brand value and user experience.
