The Wedding Drama

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Overview

The Wedding Drama is a video production company dedicated to preserving the heart and soul of Indian weddings. They create timeless films that capture and celebrate the essence of love, family, and cultural legacy.

The Wedding Drama delves deep into the intricate details of a wedding and crafts cinematic stories that resonate with the couple and their families. With their deep understanding of tradition and modern elegance, they seamlessly bring dream weddings to life with heartwarming and artistic storytelling.

To create a brand identity for The Wedding Drama, we translated their values and love for Indian weddings into a visual design that reflects their expertise in orchestrating the grand and opulent celebrations for them. The vibrant colour palette and ethereal design reflect the royalty and grandeur of an Indian wedding!

Deliverables

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LogoType Image

The logo for The Wedding Drama is a minimalistic and exquisite treat for the eyes. Designed keeping a younger audience in mind, the logo has a modern touch with a little drama in the fonts. The rich purple color corresponds to the royalness of Indian weddings, all while appealing to a younger audience.

LogoType Image

Allowing ample space around the Logo and Wordmark is essential for a clean and uncluttered appearance. This enhances their visibility and reinforces the brand’s identity.

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Primary Logo

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Logomark

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Wordmark

These are logo variations that play a role in a brand’s visual identity and brand recall value. They position a brand as distinct and recognizable across all touchpoints while making it look cohesive and established.

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Color and Typeface

Color Images
  • RGB : 213, 198, 179
  • CMYK : 17, 19, 28, 0
  • HEX : d4c5b2
Color Images
  • RGB : 195, 94, 43
  • CMYK : 18, 74, 98, 6
  • HEX : c25e2b
Color Images
  • RGB : 34, 34, 34
  • CMYK : 72, 66, 64, 72
  • HEX : 222222
Color Images
  • RGB : 164, 128, 112
  • CMYK : 34, 49, 53, 7
  • HEX : a38070
Color Images
  • RGB : 213, 208, 205
  • CMYK : 16, 14, 15, 0
  • HEX : ffffff
Color Images
  • 0RGB : 91, 84, 38
  • CMYK : 55, 51, 97, 38
  • HEX : 5b5426

Nunito Sans

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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

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Nunito Sans is a sans-serif font with a clean and neutral design. The font’s neutral design allows it to pair well with other fonts, complementing a primary font with contrasting characteristics.

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Social Media Implementation

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To establish a brand’s visual identity, we conduct thorough research on its industry and target audience. Based on this research, we craft some social media post mockups that demonstrate the ideal logo placement for the brand for maximum visibility and effectiveness. Positioning the logo in this layout ensures a creative flow and consistency across the brand’s social media presence. This approach enhances both the overall brand value and user experience.

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