Jugaad

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Overview

Jugaad Bakery is the go-to destination for authentic and innovative baked goods in America that blend tradition with modern creativity. They deliver an unforgettable culinary experience by whipping up a storm of delightful flavors, fun vibes, and irresistible indulgence.

Jugaad Bakery blends the art of baking with bold, playful creativity and innovation to build a vibrant community of food lovers. They create flavorful treats with the finest ingredients, bringing people together one delightful bite at a time.

While creating the brand identity for Jugaad Bakery, we knew it had to be bright, bold, and unapologetically fun. That is precisely how we came up with the doodle-inspired visual identity bursting with vibrant colors and lively typography.

Deliverables

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LogoType Image

The logo for Jugaad Bakery is a celebration of bold flavours and the joy of indulgence. The lively design and vibrant colour palette are meant to showcase the tone of the brand, which is witty, energetic, and bursting with personality.

LogoType Image

Allowing ample space around the Logo and Wordmark is essential for a clean and uncluttered appearance. This enhances their visibility and reinforces the brand’s identity.

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Primary

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Secondary

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Wordmark

These are logo variations that play a role in a brand’s visual identity and brand recall value. They position a brand as distinct and recognizable across all touchpoints while making it look cohesive and established.

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Color and Typeface

  • RGB : 216, 225, 83
  • CMYK : 19, 0, 83, 0
  • HEX : d8e153
  • RGB : 93, 30, 89
  • CMYK : 68, 100, 34, 24
  • HEX : 5d1e59
  • RGB : 186, 32, 125
  • CMYK : 27, 99, 16, 0
  • HEX : ba207d
  • RGB : 0, 60, 71
  • CMYK : 95, 62, 54, 46
  • HEX : 003c47
  • RGB : 230, 145, 189
  • CMYK : 5, 53, 0, 0
  • HEX : e691bd
  • RGB : 68, 193, 194
  • CMYK : 65, 0, 28, 0
  • HEX : 44c1c2

Bricolage Grotesque

Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9

Bricolage Grotesque is a sans serif font with a distinct character and playful cuts. The font’s style makes it a good choice to enhance the brand’s youthful and energetic personality and style.

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Social Media Implementation

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To establish a brand’s visual identity, we conduct thorough research on its industry and target audience. Based on this research, we craft some social media post mockups that demonstrate the ideal logo placement for the brand for maximum visibility and effectiveness. Positioning the logo in this layout ensures a creative flow and consistency across the brand’s social media presence. This approach enhances both the overall brand value and user experience.

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