WAMCS is a company established to strengthen Aboriginal communities and support the mining industry across Western Australia. Their deep understanding of the region’s unique challenges and opportunities helps them provide the essential services that foster long-term prosperity.
They are dedicated to the growth of the local community. Through several business activities, they have made valuable strides towards encouraging employment, skills empowerment, and better communities.
To create the visual identity for WAMCS, we wanted the identity to reflect the core values of the community and their commitment to a positive impact. The branding we created for them represents hope and individuality.
A logo that represents hope, individuality and the karmic circle of life!
WACMS is a company dedicated to serving the Aboriginals of Australia. Primarily a community and mining services company, the logo represents the cultural values that are rooted in the history and traditions of Aboriginal people.
The male and female symbols, represent respect and the sense of harmony that exists in the community symbolising the significance and coexistence of masculine and feminine energies
The boomerang, a traditional hunting tool, symbolizes the strength, precision, and the karmic circle of life.
Lastly, the hope star paired with marching road symbolises optimism and the enduring
march of Aboriginal people towards hope
Allowing ample space around the Logo and Wordmark is essential for a clean and uncluttered appearance. This enhances their visibility and reinforces the brand’s identity.
These are logo variations that play a role in a brand’s visual identity and brand recall value. They position a brand as distinct and recognizable across all touchpoints while making it look cohesive and established.
Quilon is a traditional Malayalam typeface with high-contrast and round characters. The font’s style makes it suitable for both text and display settings.
Lato is a popular sans-serif font available in multiple weights and styles. The font’s versatility allows it to be a good secondary font with ample readability.
Boomerang
Sitting together in a circle
