These are logo variations that play a role in a brand’s visual identity and brand recall value. They position a brand as distinct and recognizable across all touchpoints while making it look cohesive and established.
Studio Raya is a dynamic, forward-thinking architecture studio committed to shaping spaces that inspire and elevate the human experience. It is led by a professor and architect with a dream of creating spaces that tell a story.
With a philosophy rooted in innovation and storytelling, they specialize in sustainable and timeless designs from bespoke residential homes to state-of-the-art commercial developments. Raya also stands for ‘thought’ in Persian, a deep analogy for an architecture studio curating designs that are well-thought-out and have more to them than they seem.
When creating the identity for them, we were presented with a challenge to create a visual identity that matches such a bold and futuristic vision as this one. We dissected each element to incorporate their philosophy into the brand identity.
The logo for Studio Raya is designed as an abstract, contemporary symbol drawing inspiration from the architectural forms and their versatility. It suggests structure and balance that echo the firm's ability to create environments that are functional as well as sophisticated.
Allowing ample space around the Logo and Wordmark is essential for a clean and uncluttered appearance. This enhances their visibility and reinforces the brand’s identity.
These are logo variations that play a role in a brand’s visual identity and brand recall value. They position a brand as distinct and recognizable across all touchpoints while making it look cohesive and established.
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Poppins is a geometric sans serif font known for its clean and modern aesthetic. The font’s simple look allows it to be used well on multiple platforms.
To establish a brand’s visual identity, we conduct thorough research on its industry and target audience. Based on this research, we craft some social media post mockups that demonstrate the ideal logo placement for the brand for maximum visibility and effectiveness. Positioning the logo in this layout ensures a creative flow and consistency across the brand’s social media presence. This approach enhances both the overall brand value and user experience.
