What A Shot Weddings is a wedding social media & BTS company, aka your virtual bridesmaid. Dedicated to capturing the magic of love, celebration, and culture, they capture all your special moments from your wedding day while you are busy creating them and weave true magic from them.
They blend their artistry with digital innovation to create real-time and shareable wedding content so that you can relive all your special moments during and after your wedding. They turn those special fleeting moments into cherished digital memories you can look back upon.
What A Shot Weddings approached us to create a modern brand identity for them while keeping the traditional touch of Indian weddings intact. Being inspired by the rich tapestry of Indian weddings and keeping in mind the modern aesthetics of their audience, we tried creating a vibrant, celebratory, and authentic visual identity for them. We also tried to blend their love for tradition and the modernity of their audience in a fusion to reflect in the logo.
The logo for What A Shot Weddings is a spectacular fusion representing modern Indian weddings, capturing the elegant and intricate motifs of Indian weddings and keeping the traditional element of our desi culture. The warm hues and rich colour palette resonate with the modern audience of the brand and carry with them the vibrancy and authenticity of Indian weddings.
Allowing ample space around the Logo and Wordmark is essential for a clean and uncluttered appearance. This enhances their visibility and reinforces the brand’s identity.
These are logo variations that play a role in a brand’s visual identity and brand recall value. They position a brand as distinct and recognizable across all touchpoints while making it look cohesive and established.
Playfair Display is a transitional, serif typeface. The font’s excellent curves and shapes make it a great primary font for exquisite designs and logos.
Poppins is a geometric sans serif font known for its clean and modern aesthetic. The font’s simple look allows it to pair well with other primary serif fonts.
To establish a brand’s visual identity, we conduct thorough research on its industry and target audience. Based on this research, we craft some social media post mockups that demonstrate the ideal logo placement for the brand for maximum visibility and effectiveness. Positioning the logo in this layout ensures a creative flow and consistency across the brand’s social media presence. This approach enhances both the overall brand value and user experience.
